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UX Writing: Maximize Your Website Content and Marketing

User Experience (UX) Writing is a growing trend that is gaining popularity because of its stylistic focus on useful precision.

Developing effective content for marketing and websites is a constantly evolving field. 

We are no longer interested in reading page after page of drab content. As users we demand information we can readily utilize and easily relate to. UX Writing helps guide your audience through your website smoothly, as well as minimizes the content into a more organized structure – while capturing the audience attention in a memorable way.

What is UX Writing?

User Experience (UX) Writing is a style of writing designed to be useful to users. UX writers (also known as content strategists) offer what is known as microcopy—small bits of text crafted to help direct users. Microcopy appears as start-up instructions, in-app directions, suggestion boxes, 404 page and other error notifications, navigation menus, and product landing pages.

UX writing is not the same as marketing copy, which you would commonly find on a website or in an email. UX Writing offers a clear, concise wording to illustrate the experience and as well as creates a brand “voice”. The goal is to ensure that users understand what to do, how things work, and what to expect. Every large tech such as Google, MailChimp, YouTube, Dropbox, Paypal, Amazon all have a team of UX writers that improve the communications to their audience.

MailChimp UX Writing Example

UX Writing for Websites

As mentioned above, UX Writing applies to website elements like navigation menus, error notifications, and subscription pop-up requests. However, it can also be applied to overall website design for a more user appealing layout. Anticipate user needs regarding how your website provides information on products and services. Instead of large chunks of copy, content can be broken up into engaging microcopy through graphics and interactive elements with a brand “voice” that in a way interacts with the audience.

Key elements of creating a positive UX include:

  • Clearly communicating the value of your product or services.
  • Ensuring that every aspect of your website is functional and useful.
  • Accessibility of your website via any device (desktop, smartphone, or tablet).
  • Providing navigational ease.
UX Writing for 404 page

UX Writing for Google Ads

UX Writing is a form of customer service as it targets the customer experience. A positive experience generates a higher return on investment. Establishing a positive user experience involves providing valuable, useful information utilizing multiple platforms—website, social media, newsletters, etc. Each engagement with a potential client is an opportunity to create a positive user experience. UX writing for marketing sets the ton for the product and creates the excitement around the product being advertised.

Key elements of marketing with UX include:

  • Understanding that products and services appeal to users for different reasons.
  • Reviewing user feedback, particularly what they dislike and finding ways to address those concerns to make improvements.
  • Creating user journey maps to understand customers’ progression from initial touchpoint to ultimate purchase.
UX Writing Example for Google Ads

Utilizing UX writing principles is not only growing in popularity, it is becoming a standard of successful marketing. It eliminates confusion by providing clarity using simple language to communicate value, guidance, and solutions.

WebRealSimple utilizes UX principles in website design and in developing successful marketing campaigns to improve the reach of your audience and consistency of your brand voice.

If you are ready for a site “face-lift” to improve your User Experience for your website or marketing strategy tell us about your project and we will contact you to discuss how we can help!

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