Trends show that User Experience will be the Leading Brand Differentiator in 2019

By February 18, 2019 April 11th, 2019 All Articles, UX/UI Design

Good user experience will drive consumers’ purchasing decisions throughout 2019.

 Is your website delivering worthy customer journeys?

Chances are, you’ve heard it before — Today’s consumers expect a great online experience and there is always room for continuous improvement to provide ultimate customer satisfaction, promote brand loyalty, increase website traffic and convert more leads.

Research shows customers spend more if they have a good online user experience. According to Super Office statistics:

  • 86% of buyers will pay more for a great customer experience
  • 73% of buyers report customer experience is a key factor in purchasing decisions
  • 65% of buyers find a positive experience with a brand to be more influential than great advertising.

The growing trend of developing good User Experiences (UX) keeps customers in mind, first and foremost, to increase their overall satisfaction. UX accomplished this by providing better usability, accessibility and, not only ease of interaction, but by enhancing how people feel when they interface with a system whether it is a website, web application, software, or voice control devices.

The complication is user experiences are different for everyone. Therefore, good UX designers and developers must conduct market research — by listening, observing and questioning customers and prospects — to learn about what really makes them tick and moves them to make a buying decision.

Here are 8 trends we have compiled and expect to see throughout the year:

Build a Following

A loyal, existing customer base allows UX designers and developers to collect information from a wider and varied audiences — including demographics and geographic locations — to make data-driven decisions to enhance user experiences.

Optimize SEO and Embrace Paid Search Strategies

Google receives over 63,000 searches per second on any given day, according to SEO Tribunal.  That translates into 3.8 million searches per minute, 228 million searches per hour, 5.6 billion searches per day and at least 2 trillion searches per year. If your website cannot be found, or doesn’t appear in the top search results, you are wasting your investment.

Create and Implement Videos & Animation

Over 1.3 billion hours of video are uploaded to YouTube every minute and almost! 5 billion videos receive views every day. If your business is already using videos, it probably needs more. If your business is not using videos, it needs to produce videos.

Animation and 3D visualization involves many design aspects but also combines psychology and biology factors which influence customers and create a deeper understanding about a company’s products and services.

Embrace Colors

Vibrant colors aren’t going anywhere. Among 2019 predictions, experts say more combined colors and layers, as well as monochrome palettes will continue to play an importance in user ability because people perceive colors differently.  Visual aesthetics such as colors can attract people’s attention, impact moods and evoke various human emotions.

Write Purposeful, Sincere Content & Tell Stories

Gone are the days of self-promotion. Consumers today want sincerity. Businesses and marketers must control the messaging, tailor and personalize messaging to segmented audiences and create memorable experiences. Customers want to know what it is it for them and how your products and services help them when compared to competitive firms?

Today, messages can be tested, optimized and personalized to determine which variation will produce a business’ desired results such as qualified leads and improved conversion rates.

Consider Voice, Artificial Intelligence & Device-Agnostic Design

Predictions project voice devices will continue to experience rapid growth.

Deloitte Global predicts the smart speaker industry will be worth $7 billion in 2019.

Gartner forecasts suspect early adopters of voice-activated technologies who have redesigned their websites to support voice search capability, can increase business revenue as much as 30%.

Activate.com statistics report there will be 21.4 million smart speakers by 2020.

OC&C Strategy Consultants Study, reports voice commerce sales will potentially reach $40 billion in 2022 and according to Google, 80% of smartphone users are more likely to purchase from companies with mobile sites or apps and more than 51% of smartphone users have discovered a new company or product while searching on their smartphones.

Maximize Online Reviews

Statistics show consumers heavily rely on reviews to make their purchasing decisions. In fact, nearly 9 out of 10 consumers read reviews for local businesses before making a purchase and 57% of prospective customers expect a local business to have more than 11 online reviews, according to Bryan Caplan who captured the Top 25 Online Review Statistics for 2019.

The Takeaway

Industries and the world around us is rapidly changing. Today, website design and development influence every online decision consumer make and must embrace human behaviors at their core. Does your website successfully and strategically accomplish this approach?

WebRealSimple offers website audits and analysis, as well as designs and develops high performance websites which not only are aligned with your business and marketing goals, but which follow current best practices and adhere to the latest data-driven, online purchasing consumer trends.

 

Check out our work. Then we invite you to call (919-931-5010) or contact us for a complimentary consultation and more information.

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