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Social Media Series: What is it?

By August 28, 2015June 22nd, 2018All Articles, Social Media

7l9fvoWhat is Social Media?

Social Media for businesses is more than just posting on Facebook and Twitter and hoping that someone will read it and be interested in your product. Social Media can be used well for marketing purposes should be one part of an overall marketing strategy to help build brand recognition and engage consumers. With so many potential customers looking online for new products and services, social media outlets are becoming increasingly important as a method to share company information with an expansive user base. Businesses are also able to target more specific demographics through boosted posts and ads now than ever before.

Building the Brand

Brand recognition is a main focus for many social media strategies. Posts on social pages should tie in with other digital and non-digital marketing efforts. Through the ever-expanding Internet the possibilities for growth are exponential. Certain social media channels are better for some businesses than others, and instead of trying to have a presence on all of them, try to have a solid presence on a specific few that are most beneficial to your specific goals. Keeping a cohesive and consistent brand image across all fronts can help consumers recognize the brand when they see it in person, and creates user trust when they are selecting a product or service.

Tons of Possibilities

Facebook is a fantastic resource, and can be used as your main platform to get started, since it is by far the largest site with over 1 billion users each month. Twitter can be a great place to create discussions with users and use trending hash tags to keep your posts relevant. Google+ is growing in popularity, and since Google powers it, your page shows up better in Internet searches. Pinterest is an inspirational site for businesses that use a lot of images and are targeting a female audience in their twenties to forties. Instagram is another wonderful tool for image-heavy businesses. LinkedIn caters to a more professional audience, YouTube is fantastic for videos and music, and Foursquare is great for brick and mortar businesses. With so many options, it can be hard to pick the best choice. Look at which strengths each one offers and how they will work with your company’s overall marketing goals.

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