Social Media Series: Facebook for Marketing

By September 30, 2015June 22nd, 2018All Articles, Social Media

Facebook is currently the largest social media network, and is often the main social site for any business to get started on. Aside from a website, this should be the main focus for online marketing efforts, and then you can pick and choose from other social media channels which ones are best suited for marketing your particular product or service.

Users

Members of this social network come from all over the world and are of all ages. There are currently over 500 million users, of which 50% log on daily.  More than 150 million users are active on mobile and those users are twice as active as those who solely access Facebook on their computer. Because of this vast amount of potential leads and customers, there is a lot of room to grow any business using this online resource. People can also visit your company page while on the go since the mobile app has nearly all the same functionalities of the online version.

Boosted Posts

It is incredibly easy to increase the visibility of your posts online by boosting them. You can increase the audience by targeting specific groups and select how much you want to spend. Pick out a post you feel is important and will get a lot of attention, which you can help decide on from the effectiveness of previous posts, and boost it a bit to help spread the word. There are also plenty of other ways to increase the visibility of your business through ads and other marketing techniques.

Insights

Keep an eye out on how all of your posts and stats are doing using Facebook Insights. This is a great source for metrics to determine what is working well, or not so well, so that you can continually improve your marketing efforts. Facebook is known for providing the most comprehensive data out of the social media sites available. Some of the best metrics available are post reach, which can be broken down by fans and non- fans, optimal posting times, and engagement rate. There are also tons of other stats available that you can look through and pull useful information from.

WebRealSimple understands the importance of reaching your audience. We can help you with your social media campaigns, branding, and more. Contact us today!